RSS Feeds and Syndication
This is for website owners who want specific added content piped automatically from another source to show on their own website.
RSS feeds are also often used to view aggregated information or news on the viewers' own PC / tablet /smartphone.
Here are some RSS feeds for you to show on your own screen or site. They don't look "right" in most browsers, you need to use a viewer, or present them formatted on your webpage, these files are automatically updated in real time by the web . The two scrolling examples above are examples of how you could display RSS feeds
Yacht Brokers need to know that XML feeds can save them and their staff many hours of time updating yacht listings on different sites but that some portals (even well known ones) are not very good at redistributing their data.
AYB ensure that every Broker can have an xml feed of their data in Open Marine format in minutes That all the important data and all pictures will be exported and full copies of the descriptions.
Before agreeing to use a web portal Yacht on request,are reccomended to ask if that portal will always provide full Open Marine format feeds without charge, and regularly updated.
This is how many listings can be automatically updated from one webportal to another. A yacht broker enters his listings data on one web portal
then, each night, the webportal is automatically set to create a file from that brokers listings, which is then placed at a fixed location on the internet.
The second webportal is set to download and import that same file automaticaly each night. When all is correctly set-up, all of the yacht brokers listings will appear correctly on the second web portal AND - most importantly- any deleted listings will also have been removed.
A significant feature of the XML format is that it needs to be set up in an agreed way to work.
In the Yacht Portal industry that has been done by Open Marine, you can see their website here http://www.openmarine.org/
quotes "The Open Marine Initiative is an undertaking by the leaders in the marine classified advertisements industry to create open, interoperable standards for boat specifications.
Put simply, the Initiative intends to set standards for trading data between its members, so that brokers only have to enter in their data once, in order to take full advantages of the services that a world of classified websites have to offer. Initiative members are also committed to sharing the data free of charge to the broker"------
"Open Marine intends to establish an open and interoperable standard for the free transmission of boat and marine equipment specifications across the internet."
----"Initiative members adhere to the following principles:
Boat/marine equipment data is the property of the broker; the Initiative intends to facilitate the broker being able to disperse this information to the classified portal(s) of their choice. ------"
Open Marine publish the full schema Version 1.7 released December 7th 2007 on their website and make it available to all .
Over four years ago, on February 7th 2009 Open Marine was temporarily closed to new members pending development of version 2 and has stayed closed since (as at time of writing Aug 2013)
However non-members are permitted to use the schema
Extraxt from the "Usage" page of openmarine.org
Usage Of The Open Marine Schema
The XML schema can be used by anyone to facilitate the transfer of boat data from one place to another. You do not have to be a member of the Open Marine Initiative in order to use the schema. You can find the latest version of the schema here.
Common uses of the schema are:
- for boating portal websites to share boat data
- for boat brokers with proprietary systems to be able to upload their data to portals automatically
- for boat CRM systems or stock management tools to be able to export data to portals
How it Works
The party exporting data will make an XML file containing the data available on the internet (usually via an http(s) URL) and update it periodically, or on-the-fly when it is requested. The party importing the data will periodically download the XML file to import the data into its system.
Accordingly, AYB is pleased to use the openmarine as an accepted industry standard.
However there are problems in that some web portals are unable to import any XML files and others are not able to export openmarine standard files.
Non-standard files have proved to be no problem to AYB so far, since we have simple, rapid in-house tools for matching any new schema or incorrect schema on a file-byfile basis.
however, some webportals are so under-resourced in their IT department that vital data ( the property of the broker) is being left out of the export file.
One example of this includes,
an xml file that is identified in its header as being of a different schema to Open Marine.
only one photo being exported, instead of all and only one description field instead of both.
So the poor broker gets only half his data and only one of his photos displayed
when he paid the first site , trusting them to export ALL his data including photos and paid AYB for all his data to be shown.
as if that were not enough, the description text that was sent was littered with computer code (html). this particular portal is also so limited in that it can only include 100 listings in one feed. (By comparison, AYB can export and import xml files including sevaral thousand listings) this means much unneccessary repetition of setup at the import end.
(However, we have now had our script re-wrttten to remove the html clutter left in the xml feeds produced by this site.)
Amazingly, this particular web portal is mentioned on openmarine.org as being a member!
What can be done about this situation? Well, in the past AYB has always offered the services of our own team and reccomended economical contractors to help resolve the problems, so that properly formatted xml files can be produced on other sites as easily as we can from our own - at the click of a button, as it should be in this day and age.
Once a properly formatted file has been produced, with all the brokers own data included, an automated system can be setup at each end.
The exporting company to convert the brokers data into an xml file and AYB to import the data.
This is known in the industry as a "Cron job" .
We currently have no employees at AYB, but we do have experienced and competent volunteers who are prepared to work with the IT team of any web-site needing to improve or establish their abilty to produce and /or import XML files.
This IS an invitation to contact us, it is the work of AYB to help in every way to improve the yacht sales industry, our asistance is free of charge
White Label Pages
These are listing pages and search-res ult lists, that are presented without a company header,
so that a Website owner can link to a web page about a Yacht or a list of Yachts and give the appearance that the visitor has not really left his site.
There is one problem with this method of sharing. On many computers the URL is visible at the top, shiowing that the page is part of a different site.
One solution is
by placing the white label page within an iframe in a page on your web site you can clearly show any list , or individual yacht as part of your own website, with your own header , Introductory text and footer.
As an example this html snippet will place Yachts for Sale in your webpage - and they will automatically update in real time
<iframe src="<iframe src="http://tinyurl.com/k4ttuvt" width="100%" height="4000" frameborder="1" marginwidth="1" marginheight="1"></iframe> " width="1000" height="3500" ></iframe>
Syndicated Yacht Portals
Another way of sharing all listings automatically between yacht portals that provides instant updates without the need for nightly processing,has been introduced recently by Syndicated Yacht Portals. The method has been used previously within one main portal to provide a variety of specialist portals, subdividing the listings into various types eg Tugs, Superyachts, etc.. Now new independantly owned portals can operate within the Syndicate, sharing a common database. The initial setup is more specific, but is performed within the syndicate, making it much easier for the new site owner, who now does not need in-house specialist expertise.
As an example; setup of a simple specialist web portal is $500,
maintenence of site and hosting 5000 listings (or1000MB) is $20 per month. the 5000 listings are in addition to over 70,000 listings already on the Syndicated database, no technical knowledge is required , so the new owner can simply request the setup he or she requires and let the Syndicate team so the rest.